Case Study
In April 2018,I partnered with Yasawa Island Resort & Spa to create lifestyle and destination content designed to reflect the essence of Yasawa’s secluded luxury and unspoiled natural beauty.
The Goal:
The main objective was to position Yasawa Island Resort & Spa as an exclusive, emotionally compelling destination for discerning travelers seeking barefoot luxury, cultural authenticity, and restorative experiences. We aimed to produce a library of evergreen content for the resort’s use across social platforms, marketing campaigns, and its website.
Creative Direction:
Our creative approach was rooted in capturing Yasawa’s serene, untouched elegance. From aerial shots of the island and intimate moments in the beachfront villas to cultural experiences with local Fijian traditions and the calming rhythm of island life—each piece of content was crafted to evoke a sense of connection, escape, and emotional resonance. We emphasized slow living, privacy, and the resort’s “luxury off the grid” positioning, showcasing not only the destination, but the feeling of being there.
The result was a cohesive collection of visuals that didn’t just highlight amenities, but told a story — one that inspires travelers to stop scrolling and start dreaming of Yasawa.
> Nature Photography
> Architectural Photography
> Blog Write-Up
The power of Evergreen Content... 6 years later!
I worked with this brand back in 2018, and this image of mine was still used for an instagram post in 2024!
And that's after a full rebrand!
Evergreen content can be valuable for years!