Ashia Cheetah Conservation
South Africa

Project Overview:

I partnered with Ashia Cheetah Conservation in 2018 and 2019 during my time in South Africa. I was looking to volunteer at an animal conservation centre, and being the cat lover that I am, this felt like a perfect match. I collaborated with them to create a series of photography assets that captured the heart of their mission.


The Goal:
The goal was to visually communicate the mission of Ashia — giving hope to the future of the cheetah species. The content was meant to raise awareness, inspire future volunteers, and support Ashia’s Reintegration, Reintroduction, and Research Programs.

Creative Direction:
The creative direction was rooted in authenticity and emotional storytelling. My photography focused on the cheetahs — both long-term residents and those in Ashia’s Reintegration, Reintroduction, and Research Programs, as well as their other permanent resident animals. I aimed to capture their beauty, strength, and the important journey each one was on.

In addition to the animals, I photographed the grounds to give future visitors a clear and honest sense of what it’s like to be part of Ashia’s mission. The visuals were designed to showcase the heart of the organization.

I also wrote a detailed blog post to accompany the visuals, sharing my personal experience as a volunteer — a story meant to inspire others and provide an authentic glimpse into life at the cheetah center in Paarl. The content celebrated connection, conservation, and the meaningful impact of responsible travel.

Services:

> Wildlife Photography
> Lifestyle Photography
> Blog Write-Up