Elevating Your Travel Brand with User-Generated Content
Authentic storytelling to inspire, connect, and convert.
Based in Canada - Traveling Worldwide
The Power of UGC for The Travel Industry
Authentic, down-to-earth first-person perspectives bring a travel brand's offerings to life, creating trust and relatability that immerse potential guests in the experience. By showcasing journeys through the eyes of real travelers, the content fosters an emotional connection, evoking wanderlust and inspiring action.
In a world where modern luxury is defined by personalization and authenticity, this approach resonates deeply with today’s discerning traveler, blending aspiration with genuine human connection.
Travel UGC is one of the best ways to connect with your audience in a real and relatable way. People trust genuine experiences more than polished ads, which is why high-quality user-generated content helps build credibility, boost engagement, and drive bookings. Whether it’s immersive videos or eye-catching photos, UGC makes your destination feel tangible, helping potential guests imagine themselves there before they even book - and choosing YOU over your competitor!
TRUST
RELATABLE
IMMERSIVE
CONNECTION
GENUINE
EMOTIONAL
Behind the Lens
Julie Rousseau
I’m a content creator, photographer and designer who loves bringing your ideas to life through authentic, relatable content that truly connects with people and helps your brand stand out.
With 15 years in the travel industry and over 20 years of photography experience, I’ve learned what it takes to create visuals that are not only eye-catching but also tell a story. I blend creativity with strategy to craft content that makes an impact and resonates with your audience.
I offer tailored solutions by becoming a trusted content partner, because I care deeply about the success of your business just as much as my own!
Let’s collaborate and create something amazing together!
POV content makes audiences feel like they’re the ones experiencing the destination. This emotional connection increases engagement and inspires bookings.
Why First-Person POV Content Works
Puts Viewers In The Experience
Unlike traditional promotional content, first-person UGC feels personal and genuine, making it more relatable. People trust real experiences over staged ads, which helps build credibility and social proof.
Feels Authentic And Trustworthy
POV content mimics the way we naturally experience the world, making it highly engaging on social platforms. It stops the scroll, keeps viewers watching, and encourages them to imagine themselves in the destination.
Drives Higher Engagement
UGC
Content Ideas
Experience Highlights
01.
Short videos capturing first impressions, dining experiences, or celebration moments, which is highly relatable.
Aspirational Lifestyle Content
02.
From morning routines, moments of relaxation or adventure snippets... giving viewers a peek into what you're all about and what they can expect.
Property & Amenities Overview
03.
Overview videos and photos of the spaces and the details within. From room features to public spaces and everything in between.
Local Immersion Content
04.
Clips showcasing local experiences, nature inspired adventures, hidden gems nearby, and the things that make your location unique!
First-Person POV
05.
First-person view of going on this adventure, from "pack with me" to "a day in the life". These do really well on social platforms and relate to your viewers.
Organic Evergreen Content
06.
Content that can be used long-term. These can be used as hero sections on websites or in-room tv's to upsell and showcase all amenities available to guests!
Nature & Wildlife Content
07.
Thoughtfully captured content of your experiences and surroundings, bringing them to life, immersing audiences in the moment through stunning, authentic visuals.
BTS Moments
08.
Authentic real-life moments captured for the world to see. Whether that be engaging with your staff or lounging by the pool.
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